Valley High Offers Nostalgia and Bold Graphic Clothing
Madison Mackay — June 21, 2018 — Fashion
References: valley-high & valley-high
Southern California-based Valley High created streetwear options for women that are hip, stylish and fun.
The brand was founded by FIDM grads with intensive backgrounds in graphic design and fashion, pulling inspiration from 90s fashion, bold graphics and nostalgic pieces. Valley High aims to bring forward streetwear style for women in an industry that is filled with exclusively male options -- as well as bringing awareness to marijuana in high-end fashion as opposed to street and skate style. The brand offers oversized tees, tracksuits, hoodies, crop tops, shirts and more, ensuring that there is an option for everyone.
By creating a collection of clothing for women to express themselves and have an opinion of fashion and culture, Valley High is a modern positive-thinking brand for all women.
The brand was founded by FIDM grads with intensive backgrounds in graphic design and fashion, pulling inspiration from 90s fashion, bold graphics and nostalgic pieces. Valley High aims to bring forward streetwear style for women in an industry that is filled with exclusively male options -- as well as bringing awareness to marijuana in high-end fashion as opposed to street and skate style. The brand offers oversized tees, tracksuits, hoodies, crop tops, shirts and more, ensuring that there is an option for everyone.
By creating a collection of clothing for women to express themselves and have an opinion of fashion and culture, Valley High is a modern positive-thinking brand for all women.
Trend Themes
1. Female-focused Streetwear - Valley High is tapping into the emerging trend of female-focused streetwear by offering an array of bold graphic clothing options for women who want to express their style and personality.
2. Nostalgia Fashion - Valley High is tapping into the trend of nostalgia fashion by incorporating 90s fashion and nostalgic pieces into their collection, bringing back memories for their target audience.
3. High-end Marijuana Fashion - Valley High is disrupting the fashion industry by bringing awareness to marijuana in high-end fashion, providing an opportunity for luxury fashion brands to explore this emerging trend.
Industry Implications
1. Fashion & Clothing - The fashion and clothing industry can take inspiration from Valley High and explore the emerging trends of female-focused streetwear, nostalgia fashion and high-end marijuana fashion.
2. Marketing & Advertising - Marketing and advertising professionals can leverage the emerging trend of female-focused streetwear to target the female audience and create campaigns that resonate with their style preferences and personality.
3. Luxury Goods - Luxury goods industry can explore the emerging trend of high-end marijuana fashion by incorporating it into their collection and tapping into the growing market of cannabis enthusiasts who are seeking luxury and style in their lifestyle products.
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