Sanchez & Mongiello Show Valentino Haute Couture in Vogue Italia
Marissa Brassfield — September 13, 2009 — Fashion
References: style.it & fashiongonerogue
Fall fashion wouldn't be complete without the masked, moody advertorial for Valentino Haute Couture in Vogue Italia—it just wouldn't. Photographers Sofia Sanchez and Mauro Mongiello did a gorgeous job of capturing the mystery and romance that surrounds couture, and the editorial appears in Vogue Italia's September issue.
Step into an elegant, romantic world in Sofia Sanchez and Mauro Mongiello's Valentino Haute Couture shoot for Vogue Italia above.
Implications - In order to attract potential consumers, companies need to be creative with their advertising. Consumers have become desensitized to traditional ad formats since society is saturated with them. In order to catch their attention, companies should design ads that incorporate memorable shocking and atypical graphics.
Step into an elegant, romantic world in Sofia Sanchez and Mauro Mongiello's Valentino Haute Couture shoot for Vogue Italia above.
Implications - In order to attract potential consumers, companies need to be creative with their advertising. Consumers have become desensitized to traditional ad formats since society is saturated with them. In order to catch their attention, companies should design ads that incorporate memorable shocking and atypical graphics.
Trend Themes
1. Creative Advertising - Companies should design ads that incorporate memorable shocking and atypical graphics.
2. Desensitization to Traditional Ads - Consumers have become desensitized to traditional ad formats since society is saturated with them.
3. Memorable and Eye-catching Graphics - Ads should incorporate graphics that catch the attention and leave a lasting impression on consumers.
Industry Implications
1. Fashion - The fashion industry can embrace creative advertising strategies to stand out in a saturated market.
2. Advertising and Marketing - The advertising and marketing industry can explore disruptive approaches to combat desensitization and capture consumer attention.
3. Media and Publishing - The media and publishing industry can experiment with atypical graphics to create captivating ad campaigns.
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