TomboyX's Body x Love Capsule Celebrates Body Diversity
Whatever your relationship status is, the fact is that everyone needs a pair of romantic Valentine's Day underwear. TomboyX offers an inclusive collection for the upcoming holiday, with sizes ranging from XS to 4X.
The brand supplements the launch of its Body x Love capsule with a cheerful, physique-celebrating editorial that encourages individuals across all races and gender identities to practice self-love and be kind to their bodies. The initative specifically spotlights bodies that are deemed "underrepresented" in the relevant contexts. As CEO and co-founder of TomboyX, Fran Dunaway, told Bustle in an exclusive interview -- "it isn't about how someone else sees you, it's about who you are, from the inside out."
With that message in mind, TomboyX successfully markets its cheeky and playful Valentine's Day underwear offerings for 2019.
The brand supplements the launch of its Body x Love capsule with a cheerful, physique-celebrating editorial that encourages individuals across all races and gender identities to practice self-love and be kind to their bodies. The initative specifically spotlights bodies that are deemed "underrepresented" in the relevant contexts. As CEO and co-founder of TomboyX, Fran Dunaway, told Bustle in an exclusive interview -- "it isn't about how someone else sees you, it's about who you are, from the inside out."
With that message in mind, TomboyX successfully markets its cheeky and playful Valentine's Day underwear offerings for 2019.
Trend Themes
1. Inclusive Underwear Collections - TomboyX offers an inclusive Valentine's Day underwear collection that celebrates body diversity and promotes self-love.
2. Cheerful Editorial Campaigns - TomboyX's cheerful and physique-celebrating editorial campaigns encourage individuals across all races and gender identities to practice self-love.
3. Spotlighting Underrepresented Bodies - TomboyX's Body x Love initiative specifically spotlights bodies that are deemed 'underrepresented' in relevant contexts, creating opportunities for disruptive innovation.
Industry Implications
1. Fashion - TomboyX's inclusive underwear collections and cheerful editorial campaigns create disruptive innovation opportunities in the fashion industry.
2. Body Positive Movement - TomboyX's Body x Love initiative and inclusive offerings contribute to the disruptive innovation opportunities within the body positive movement.
3. Inclusive Retail - TomboyX's focus on representing underrepresented bodies in their collections presents disruptive innovation opportunities within the retail industry.
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