The Vegan 5-Free Chrome Girl Brand Introduces Three Romantic Colors
Meghan Young — January 9, 2015 — Eco
References: chromegirl
There are bound to be women already planning out romantic outfits for February 14th and a Valentine's Day nail polish would be the perfect finishing touch. Chrome Girl has released three special hues just for this occasion. Yet while women will be attracted to the hue, they will also love the fact that Chrome Girl is a healthier alternative to the polishes currently on the market.
Not only is the Valentine's Day nail polish line vegan, it is also touted as '5-free,' which means the collection is produced without formaldehyde, DBP, toluene, fomaldehyde resin or camphor. Founded by Jaime Boreanaz and Melissa Ravo, Chrome Girl was inspired when they had a beauty play date with their daughters, "It was one sunny girls’ afternoon while painting their daughters nails in which they realized that the product they were so carefully applying on their children’s nails would soon end up making its way into the little girls’ mouths."
Not only is the Valentine's Day nail polish line vegan, it is also touted as '5-free,' which means the collection is produced without formaldehyde, DBP, toluene, fomaldehyde resin or camphor. Founded by Jaime Boreanaz and Melissa Ravo, Chrome Girl was inspired when they had a beauty play date with their daughters, "It was one sunny girls’ afternoon while painting their daughters nails in which they realized that the product they were so carefully applying on their children’s nails would soon end up making its way into the little girls’ mouths."
Trend Themes
1. Valentine's Day Nail Polish Trends - As Valentine's Day approaches, there is an increasing demand for special holiday-inspired nail polish to accompany outfits on romantic dates.
2. Healthier Nail Polish Trends - Consumers are becoming increasingly aware of the harmful chemicals in traditional nail polish and are seeking out vegan and '5-free' offerings.
3. Child-safe Nail Polish Trends - Parents are looking for nail polish options that are safe for their children to use and won't harm their health if accidentally ingested.
Industry Implications
1. Beauty Industry - The beauty industry can take advantage of the growing demand for healthier and child-safe nail polish by developing their own offerings in these categories.
2. Parenting Industry - The parenting industry can promote child-safe nail polish as a fun and safe activity for parents to do with their children that won't harm their health.
3. Environmental Industry - The environmental industry can promote vegan and '5-free' nail polish as a way for consumers to reduce their exposure to harmful chemicals and protect the environment.
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