This Platform Lets Users Send Personalized Valentine's Day Memes
Katherine Pendrill — February 8, 2016 — Marketing
References: atstarbucks.tumblr & bustle
The '#StarbucksDate GIF Giver' page is an online platform that allows users to send personalized Valentine's Day memes to friends and family. While the brand is already celebrating the holiday with three limited-edition beverages, this promotion provides a way to make the occasion even sweeter.
The #StarbucksDate GIF Giver platform is a Tumblr page that allows users to create their own GIFs. Between February 8th and February 14th, users can visit the page and choose from nine different templates. Users then fill in their chosen template with a personalized message in order to create a Valentine's Day meme. The GIFs can be shared with friends and family via text, e-mail or social media.
The promotion gives users a quick and easy way to send Valentine's Day messages while also serving as a sneaky reminder that Starbucks is a great way to mark the occasion.
The #StarbucksDate GIF Giver platform is a Tumblr page that allows users to create their own GIFs. Between February 8th and February 14th, users can visit the page and choose from nine different templates. Users then fill in their chosen template with a personalized message in order to create a Valentine's Day meme. The GIFs can be shared with friends and family via text, e-mail or social media.
The promotion gives users a quick and easy way to send Valentine's Day messages while also serving as a sneaky reminder that Starbucks is a great way to mark the occasion.
Trend Themes
1. Personalized Gifs - Opportunity for brands to create platforms that allow users to personalize GIFs for various occasions.
2. Holiday Promotion - Opportunity for brands to leverage special occasions like Valentine's Day to engage with consumers and generate brand awareness.
3. Social Media Sharing - Opportunity for brands to create platforms that allow users to easily share personalized content on social media.
Industry Implications
1. Marketing and Advertising - Opportunity for marketing and advertising agencies to create innovative platforms for brands to engage with consumers during holidays.
2. Food and Beverage - Opportunity for food and beverage companies to leverage special occasions to promote their products and create unique customer experiences.
3. Technology - Opportunity for technology companies to develop user-friendly platforms that enable easy customization and sharing of personalized content.
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