Valentina De Matha Covers a Room with Miniaturized Bodies
Jason Soy — July 26, 2011 — Art & Design
References: valentinadematha & sweet-station
Valentina De Matha sure knows how to get people's attention -- especially with this wall installation that features a bunch of bodies hanging in an eerie and inanimate manner.
The bodies in this Valentina De Matha installation are made from paper mache and there are a total of 308 bodies. They are placed in a scattered pattern across the room in order to demonstrate, according to De Matha, that, "Nothing had logical meaning." De Matha also explains, "I chose a neutral color, white, symbolizing a collective identity rather than individual." The installation itself is anything but neutral as lucky participants are overcome but a somber experience.
Implications - Consumers are fascinated by corpse imagery because it's evocative of death, a subject that both intrigues and confronts people with their fears. Corporations looking to shocking imagery for advertisements may consider using graphics which involve corpses.
The bodies in this Valentina De Matha installation are made from paper mache and there are a total of 308 bodies. They are placed in a scattered pattern across the room in order to demonstrate, according to De Matha, that, "Nothing had logical meaning." De Matha also explains, "I chose a neutral color, white, symbolizing a collective identity rather than individual." The installation itself is anything but neutral as lucky participants are overcome but a somber experience.
Implications - Consumers are fascinated by corpse imagery because it's evocative of death, a subject that both intrigues and confronts people with their fears. Corporations looking to shocking imagery for advertisements may consider using graphics which involve corpses.
Trend Themes
1. Corpse Imagery - The use of corpse imagery in art and advertising can evoke strong emotions and intrigue consumers.
2. Eerie Installations - Art installations that create a somber or unsettling atmosphere can attract attention and captivate audiences.
3. Neutral Symbolism - Using neutral colors and symbolism can create a collective identity and provoke thought on deeper meanings.
Industry Implications
1. Art - Artists and galleries can use corpse imagery and eerie installations to provoke thought and create interest in their work.
2. Advertising - Marketers can incorporate shocking imagery, such as corpses, in their advertisements to attract attention and create a lasting impression on consumers.
3. Fashion - Fashion designers can experiment with eerie or provocative themes in their collections to create a memorable and unique aesthetic.
4.7
Score
Popularity
Activity
Freshness
