Vaka Valo Draws Lucid Environments
Andrew Robertson — April 15, 2012 — Art & Design
References: vakavalo & visualnews
Part domestic, part sublime and utterly bizarre, these illustrations from Vaka Valo's series 'Dream Diary' depict individuals whose dream-inspired reality has seeped into and tainted their household environment.
These drawings feature white characters within soft pink and blue-colored backgrounds. The realism of the characters and the docile nature of their surroundings creates an initial impression of comfort that then becomes threatened when noticing the menacing and morbid events taking place.
The juxtaposition between napping individuals and surreal occurrences works to establish an existence in which one's dream-like state has seeped into and contaminated what might otherwise be a normal reality. Dreams have a tendency to use imagery and emotions that are kept buried within the subconscious, and these illustrations are a great example of that blur between the alert and reverie.
These drawings feature white characters within soft pink and blue-colored backgrounds. The realism of the characters and the docile nature of their surroundings creates an initial impression of comfort that then becomes threatened when noticing the menacing and morbid events taking place.
The juxtaposition between napping individuals and surreal occurrences works to establish an existence in which one's dream-like state has seeped into and contaminated what might otherwise be a normal reality. Dreams have a tendency to use imagery and emotions that are kept buried within the subconscious, and these illustrations are a great example of that blur between the alert and reverie.
Trend Themes
1. Surreal Illustrations - Business professionals can tap into the trend of surreal illustrations to create disruptive marketing campaigns that capture attention and intrigue.
2. Dream-inspired Reality - Exploring the concept of dream-inspired reality can lead to disruptive innovation opportunities in fields such as virtual reality technology and immersive storytelling experiences.
3. Subconscious Imagery - The use of subconscious imagery, as depicted in Vaka Valo's illustrations, offers businesses the chance to create thought-provoking designs or products that tap into consumers' deeper desires and emotions.
Industry Implications
1. Art and Design - The art and design industry can benefit from the trend of surreal illustrations by incorporating such visuals into various mediums, such as advertising campaigns or product packaging, to create a unique brand identity.
2. Marketing and Advertising - The marketing and advertising industry can explore the concept of dream-inspired reality to create disruptive digital campaigns that engage and captivate target audiences.
3. Virtual Reality Technology - The virtual reality technology industry has an opportunity to create immersive experiences that blur the lines between dream and reality, providing users with unique and transformative interactions.
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