Fashion Brand Very Launches V Festival Clothing Delivery Service
Katherinev123 — August 14, 2012 — Marketing
References: very & springwise
The UK fashion retailer Very is the official fashion partner for Virgin Media's V Festival, and it has just launched an interesting concept: a clothing delivery service for festival attendees.
Described as the world's first festival delivery service, Very's V Festival initiative will enable event attendees to order clothing from the Very website. Throughout the two days of the festival, they can shop from over 50,000 different fashion and home products, making the purchase via their mobile phones or with a Very representative at the event, and subsequently have those items delivered to them the very next day at the festival. What's more, Very has released a special 'Festival Favorites' collection that comprises 50 products tailored to the event, including rain boots, tents and more.
Described as the world's first festival delivery service, Very's V Festival initiative will enable event attendees to order clothing from the Very website. Throughout the two days of the festival, they can shop from over 50,000 different fashion and home products, making the purchase via their mobile phones or with a Very representative at the event, and subsequently have those items delivered to them the very next day at the festival. What's more, Very has released a special 'Festival Favorites' collection that comprises 50 products tailored to the event, including rain boots, tents and more.
Trend Themes
1. On-demand Delivery Services - The clothing delivery service for festival attendees demonstrates the growing trend of on-demand services, providing convenience and instant gratification for consumers.
2. Event-specific Collections - The 'Festival Favorites' collection showcases the trend of creating specialized products tailored to specific events, creating unique and personalized experiences for consumers.
3. Mobile Commerce - The ability to make purchases via mobile phones highlights the trend of mobile commerce, allowing consumers to shop anytime and anywhere.
Industry Implications
1. Fashion Retail - The fashion retailer Very's innovative clothing delivery service presents a disruptive innovation opportunity for the fashion retail industry to improve the customer experience and increase sales.
2. Event Planning - The concept of having items delivered to event attendees offers a disruptive innovation opportunity for the event planning industry to enhance the overall experience and convenience for festival-goers.
3. E-commerce - The integration of mobile commerce and on-demand delivery services in the fashion industry presents a disruptive innovation opportunity for the e-commerce industry to expand its reach and cater to consumer demands.
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