Sapient Interactive 'uVend' Interactive Coke Machine Hits North America
Emily A. Davidson — November 28, 2009 — Marketing
References: vimeo & portfolio.brown-paper.net
Sapient Interactive has created an interactive Coke vending machine called uVend. uVend replaces the standard front of a vending machine with a 46” LCD touch screen rich with HD video, bluetooth and flash motion graphics.
uVend was unveiled at the Summer Olympics in Beijing. Aside from using hand motions and an interactive touch screen to order a coke, users can download music, ringtones and wallpaper for their phones. Oh Coke, you brand master you!
A fresh new way to order a cold one, these machines have made their way into a few U.S. shopping centers but have yet to arrive in Canada. Although it makes me wonder, do they come with someone to clean off all the finger marks?
uVend was unveiled at the Summer Olympics in Beijing. Aside from using hand motions and an interactive touch screen to order a coke, users can download music, ringtones and wallpaper for their phones. Oh Coke, you brand master you!
A fresh new way to order a cold one, these machines have made their way into a few U.S. shopping centers but have yet to arrive in Canada. Although it makes me wonder, do they come with someone to clean off all the finger marks?
Trend Themes
1. Interactive Vending Machines - The creation of interactive vending machines can revolutionize the industry as it provides a unique experience for customers to interact with products.
2. Digital Advertising on Vending Machines - Utilizing digital advertising through vending machines creates a new avenue for businesses to promote their products and generate revenue.
3. Smartphone Integration with Vending Machines - Integrating smartphone capabilities to vending machines can improve customer experience and increase engagement with brands.
Industry Implications
1. Vending Machine Industry - The integration of technology in vending machines can disrupt the industry and lead to increased revenue for companies in this sector.
2. Digital Advertising Industry - The integration of digital advertising in vending machines presents an opportunity for companies in the digital advertising industry to expand their reach and revenue streams.
3. Mobile Technology Industry - The integration of smartphone capabilities in vending machines presents an opportunity for companies in the mobile technology industry to partner with vending machine companies and offer innovative solutions to customers.
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