Postal Service to Celebrate Star Wars
Carlos Calderon — March 10, 2007 — Marketing
References: uspsjedimaster & ohgizmo
The US Postal Service will help Star Wars celebrate its 30th anniversary by rolling out a cool R2D2 mailboxes. The pictures come from a leaked source. In fact the site USPS Jedi Master site isn't even online yet (Despite the fact it is plastered all over the mail boxes). So stay tuned for the launch.
Implications - The arc shape replicates sci-fi fans' favorite droid perfectly. The paint job itself is dead-on, from the blue and white color scheme to the detailed body of R2D2.
If you see the USPS Jedi Master mailbox, use it to mail your letter because the force will deliver it -- unless the dark side decides to intercept it.
Implications - The arc shape replicates sci-fi fans' favorite droid perfectly. The paint job itself is dead-on, from the blue and white color scheme to the detailed body of R2D2.
If you see the USPS Jedi Master mailbox, use it to mail your letter because the force will deliver it -- unless the dark side decides to intercept it.
Trend Themes
1. Sci-fi-inspired Mailboxes - The USPS Jedi Master mailbox showcases the trend of incorporating science fiction elements into everyday objects.
2. Fandom Celebration - The 30th anniversary Star Wars mailbox represents the trend of businesses collaborating with popular franchises to create unique and limited-edition products.
3. Leaked Product Reveals - The leaked images of the R2D2 mailbox highlight the trend of online leaks becoming a source of anticipation and excitement for consumers.
Industry Implications
1. Postal Services - Postal services can capitalize on the sci-fi trend by offering limited-edition mailboxes that cater to fans of popular franchises.
2. Collaborative Merchandise - The collaboration between the USPS and Star Wars demonstrates the potential for industries to create co-branded merchandise that appeals to niche markets and fan communities.
3. Marketing and Branding - Leaked product reveals present opportunities for marketing and branding professionals to leverage the anticipation and buzz generated by such leaks to create excitement among consumers.
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