Javier Correas — February 18, 2007 — Pop Culture
References: iqons
We are all facing the challenge of communities 2.0, and as fast as it's growing up there are also parallel uses of those comunities. Almost since MySpace was with it's first step there were profiles made to promote movies, fast-food chains and a long list of various items. Well we can't blame them, it's a great way for marketers and the main, very cheap -free- . Now there's another trend which is creating communities for certain industries.
Why creating a MySpace and wait for others to find you? That's what they thought at IQONS, and so they created a Site for the Fashion Industry, so that new designers can show to the whole world why they should be the next Armani or Prada. There's another example alike in STUART, to connect Art collectors with artists. Well... it seems we have a new branch in the Community 2.0 tree, right? Let's see who will be the next.
Why creating a MySpace and wait for others to find you? That's what they thought at IQONS, and so they created a Site for the Fashion Industry, so that new designers can show to the whole world why they should be the next Armani or Prada. There's another example alike in STUART, to connect Art collectors with artists. Well... it seems we have a new branch in the Community 2.0 tree, right? Let's see who will be the next.
Trend Themes
1. Communities 2.0 - Disruptive innovation opportunity: Develop new platforms that enhance and expand online communities for various industries.
2. Industry-specific Communities - Disruptive innovation opportunity: Create online platforms dedicated to specific industries, allowing professionals to connect, promote their work, and collaborate.
3. Social Networking for Marketing - Disruptive innovation opportunity: Explore innovative ways to leverage social networks for marketing purposes and promoting products/services.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Build a dedicated social networking platform for fashion professionals to showcase their designs and connect with industry insiders.
2. Art - Disruptive innovation opportunity: Develop an online community that bridges the gap between art collectors and artists, facilitating direct connections and sales opportunities.
3. Marketing - Disruptive innovation opportunity: Create a social networking platform specifically designed for marketing professionals to collaborate, share ideas, and promote brands effectively.
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