UserScout Connects and Helps to Refine Marketing Focus Groups
Michael Hines — May 24, 2013 — Marketing
References: userscout & springwise
UserScout is a new site that aims to connect those looking to take part in market research with companies conducting studies. The service aims to connect qualified participants with relevant studies, focus groups and product trials to ensure that businesses don't waste their time and money when conducting said activities.
UserScout lets interested participants create a profile, allowing them to fill in vital information about themselves that can then be viewed by interested companies. Companies can in turn post studies and cull through candidates to find the perfect fit. The site allows businesses to post compensation and pay participants online.
Over 1,000 participants have already earned over $30,000 using the site. The majority of UserScout's interest has come from Asia, although a few of California's Bay Area companies have signed up for the service.
UserScout lets interested participants create a profile, allowing them to fill in vital information about themselves that can then be viewed by interested companies. Companies can in turn post studies and cull through candidates to find the perfect fit. The site allows businesses to post compensation and pay participants online.
Over 1,000 participants have already earned over $30,000 using the site. The majority of UserScout's interest has come from Asia, although a few of California's Bay Area companies have signed up for the service.
Trend Themes
1. Crowdsourced Market Research - UserScout's platform allows companies to easily connect with qualified participants for market research studies and product trials.
2. Online Compensation - UserScout allows businesses to compensate study participants online, streamlining the process and eliminating the need for physical payments.
3. Global Reach - UserScout's success in Asia and adoption by companies in California's Bay Area demonstrates the platform's ability to connect businesses with qualified participants across the world.
Industry Implications
1. Market Research - UserScout disrupts the traditional market research industry by providing a platform that enables businesses to easily connect with qualified participants globally.
2. Product Development - The platform can also be used to connect companies with potential product testers, accelerating product development and launch.
3. Online Payments - UserScout's ability to compensate study participants online presents opportunities for disruption in the online payments industry.
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