Attention Shopper, This Ad is Just for You
Geoff Thiessen — December 31, 2006 — Business
References: cnn
RFID, Tokyo and Big Brother have combined to launch one of the first broader tests of RFID in Tokyo shopping areas. By using your cell phone or a specially designed reader Tokyo businesses can customize ads to consumers based on their location. Walking by Starbucks? You might get an add for 100 yen off any grande latte, if you walk past it the stakes might rise to 200 yen. Who knows how businesses will use this technology but it is a good bet it won't be the last time we'll here of this application of RFID.
Trend Themes
1. Location-based Advertising - Utilizing RFID technology to deliver customized ads to consumers based on their location.
2. Personalized Marketing - Using RFID and cell phones to tailor advertisements to individual consumers.
3. Data-driven Targeting - Leveraging RFID data to analyze consumer behavior and deliver targeted ads.
Industry Implications
1. Retail - Retailers can explore the use of RFID technology to deliver personalized ads to shoppers based on their location within stores.
2. Advertising - Advertisers can embrace RFID technology to create targeted and customized advertisements using consumer data gathered from their locations.
3. Technology - Technology companies can develop RFID readers and software solutions to enable location-based advertising for businesses.
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