The James Brand Created the Elko, a USB-Sized Utility Knife
Madison Mackay — February 26, 2018 — Art & Design
References: shop.thejamesbrand & gearpatrol
Popular outdoors company The James Brand created a new knife called 'Elko,' a USB-sized utility knife that can be attached to any set of keys. Made with Sandvik 12C27 pure steel, the blade on this knife is hard, wear-resistant and features a one-of-a-kind point shape that the brand designed specifically to be the smallest yet most effective profile of a pocket knife.
The key loop on the end of the knife is dual-purpose and can be used for prying and scraping as well as an attachment. The matte black color scheme was designed to make this USB-sized utility knife stand out from any other name brand pocket knife.
Image Credit: The James Brand
The key loop on the end of the knife is dual-purpose and can be used for prying and scraping as well as an attachment. The matte black color scheme was designed to make this USB-sized utility knife stand out from any other name brand pocket knife.
Image Credit: The James Brand
Trend Themes
1. Miniature Utility Tools - There is a continued demand for compact and easily portable utility tools which can be used for daily tasks.
2. Multi-functional Keychains - Consumers are looking for tools which offer multiple functions and can be attached to their everyday keychains.
3. Innovative Pocket Knife Designs - There is an opportunity for brands to create unique and efficient pocket knife designs that are practical for everyday use.
Industry Implications
1. Outdoor and Adventure Gear - The Elko and similar miniature utility knives have disruptive potential in the outdoor gear industry by providing portable and useful tools for outdoor enthusiasts.
2. Keychain and Pocket Tool Accessories - Innovative designs of multi-functional keychain and pocket tool accessories have potential to lead the industry segment, offering consumers miniature and practical tools.
3. Home Improvement and DIY Sector - Manufacturers that produce innovative pocket knives with specialized designs for different projects within the home and DIY sector can tap into the segment's demand for practical tools with multiple uses.
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