The NeochaEDGE x NIKE Collaboration Celebrates the Chinese New Year
Olivia Chow — July 23, 2012 — Tech
References: edge.neocha
The NeochaEDGE x NIKE China collaboration created a half-dragon, half-human athlete.
The design has the ability to store gigabytes of information, and is available in limited-edition models. Granted, in essence the design is a fancy USB drive. Nonetheless, they are absolutely adorable and come in exciting combos of neon red, yellow, green and navy. You’ll find the USB connector by popping its head off, while you can set the body to stand on your desk.
2012 is an important year to the Chinese. It’s a lunar leap year, a solar leap year and a dragon year—meaning it’s absurdly lucky. Since sports is an arena notorious for superstitions, NIKE China’s celebration of the dragon is an appropriate move. With athletic wear competition stiff in China, the company has to continue to tap into the Chinese values and psyche to maintain its top position. Thus far, the dragon luck seems to be working.
The design has the ability to store gigabytes of information, and is available in limited-edition models. Granted, in essence the design is a fancy USB drive. Nonetheless, they are absolutely adorable and come in exciting combos of neon red, yellow, green and navy. You’ll find the USB connector by popping its head off, while you can set the body to stand on your desk.
2012 is an important year to the Chinese. It’s a lunar leap year, a solar leap year and a dragon year—meaning it’s absurdly lucky. Since sports is an arena notorious for superstitions, NIKE China’s celebration of the dragon is an appropriate move. With athletic wear competition stiff in China, the company has to continue to tap into the Chinese values and psyche to maintain its top position. Thus far, the dragon luck seems to be working.
Trend Themes
1. Limited-edition USB Designs - The collaboration between NeochaEDGE and NIKE showcases the trend of creating limited-edition USB designs, offering disruptive innovation opportunities for brands to combine technology and fashion.
2. Chinese Cultural Celebrations - NIKE China's celebration of the dragon as a lucky symbol highlights the trend of brands tapping into Chinese cultural values and superstitions, presenting opportunities for disruptive innovation in marketing and product design.
3. Integration of Technology and Fashion - The Bright Dragon USBs represent the trend of integrating technology and fashion, providing disruptive innovation opportunities for companies to create unique, functional and stylish accessories.
Industry Implications
1. Technology - The limited-edition USB designs indicate a disruptive innovation opportunity for technology companies to create unique and appealing storage solutions.
2. Fashion - The integration of technology and fashion in the Bright Dragon USBs demonstrates a disruptive innovation opportunity for fashion brands to create tech-infused accessories that are both functional and fashionable.
3. Sports and Athletic Wear - NIKE China's dragon-themed collaboration showcases a disruptive innovation opportunity for sports and athletic wear brands to incorporate culturally significant symbols into their designs, appealing to Chinese consumers.
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