These US Online Spending Statistics Highlight the Power of the Internet
Courtney Scharf — July 15, 2012 — Marketing
References: invesp & holykaw.alltop
These US online spending statistics highlight the power of the web and its projected growth over the next few years.
Though perhaps pointing out the obvious, this infographic shows the way in which the retail experience is changing, and how it will likely continue to change. Because the chart is based on American statistics, it seems fitting that the coloring of the piece is blue and red. Not only exploring purchases but advertising and marketing companies as well, this is a comprehensive snapshot of e-commerce.
The chart is somewhat of a predictor for the future, and highlights the increasing importance and influence of social media marketing. A must-see for anyone involved in retail or advertising, this piece is on point and incredibly relevant.
Though perhaps pointing out the obvious, this infographic shows the way in which the retail experience is changing, and how it will likely continue to change. Because the chart is based on American statistics, it seems fitting that the coloring of the piece is blue and red. Not only exploring purchases but advertising and marketing companies as well, this is a comprehensive snapshot of e-commerce.
The chart is somewhat of a predictor for the future, and highlights the increasing importance and influence of social media marketing. A must-see for anyone involved in retail or advertising, this piece is on point and incredibly relevant.
Trend Themes
1. E-commerce Growth - The projected growth of e-commerce presents disruptive innovation opportunities for retailers to expand their online presence and enhance customer experience.
2. Changing Retail Experience - The changing retail experience creates disruptive innovation opportunities for companies to adapt their business models and offer personalized and seamless online shopping experiences.
3. Increasing Importance of Social Media Marketing - The increasing importance of social media marketing presents disruptive innovation opportunities for companies to leverage social platforms for targeted advertising and customer engagement.
Industry Implications
1. Retail - The retail industry can benefit from disruptive innovation by embracing e-commerce growth and transforming their traditional models to meet evolving consumer demands.
2. Advertising - The advertising industry can seize disruptive innovation opportunities by integrating digital strategies and social media marketing to reach and engage a broader online audience.
3. Marketing - The marketing industry can leverage disruptive innovation by adopting data-driven approaches and utilizing social media platforms for targeted advertising and customer relationship management.
5
Score
Popularity
Activity
Freshness
