Ursula Hitz Maps Famous Cities With Names of their Neighborhoods
Christopher DeLuca — August 5, 2011 — Pop Culture
References: lustik.tumblr & designtaxi
Ursula Hitz has come up with a wildly innovative concept that she used to create a series of maps of famous cities; the concept is that the neighborhoods within the cities are all spelled out and are constant with their boundaries.
Ursula Hitz has really created something quite unique. I think that this type of map might have larger practical implications for tourism: when I go to a city sometimes all I want to find is a general area. I would not be surprised to see this concept by Ursula Hitz get big some time soon.
Implications - Youth consumers are attracted to data and graphics that are represented in interesting and clever ways. The city maps by Ursula Hitz takes something as old as a map of a city and finds a brilliant new way to convey information. Companies should represent their marketing campaigns to this demographic with a clever spin that will attract their attention.
Ursula Hitz has really created something quite unique. I think that this type of map might have larger practical implications for tourism: when I go to a city sometimes all I want to find is a general area. I would not be surprised to see this concept by Ursula Hitz get big some time soon.
Implications - Youth consumers are attracted to data and graphics that are represented in interesting and clever ways. The city maps by Ursula Hitz takes something as old as a map of a city and finds a brilliant new way to convey information. Companies should represent their marketing campaigns to this demographic with a clever spin that will attract their attention.
Trend Themes
1. Alphabetic Mapping - Innovative concept of alphabetic mapping can be used to represent information in a new and clever way to attract attention.
2. Neighborhood-based Tourism - Using maps with spelled-out neighborhoods can help tourists find the general area they're looking for in a city, presenting an opportunity for travel businesses to capitalize on the trend.
3. Youth-focused Visualization - Visualizing data and graphics in interesting, unconventional ways, as demonstrated by Ursula Hitz's maps, can attract the attention of youth consumers and present a disruptive innovation opportunity for marketing campaigns.
Industry Implications
1. Travel and Tourism - The alphabetic mapping trend can improve the tourism experience by providing easier navigation for travelers looking for specific neighborhoods in cities.
2. Marketing and Advertising - The trend of creative, unconventional visualization can be used in marketing campaigns to attract the attention of a youth-focused demographic.
3. Cartography and GIS - The concept of alphabetic mapping can revolutionize the way maps are created and can create new opportunities for cartographers and GIS professionals to represent information in a novel way.
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