The Urban Outfitters Swim 2014 Catalog Has an Eclectic Mix of Styles
Laura McQuarrie — December 14, 2013 — Marketing
References: urbanoutfitters & fashiongonerogue
The weather is getting chillier and Christmas is creeping up faster than ever, but instead of conjuring up visions of dancing sugar plums, the Urban Outfitters Swim 2014 catalog may inspire dreams of sun, sand and heat.
Urban Outfitters took its new swimwear styles to Florida to be photographed by Colin Leaman. Models Samantha Gradoville and Nadine Leopold can be seen in new ensembles by Wildfox, Shakuhachi, MINKPINK, and 6 Shore.
In addition to the eccentric mix of tribal prints and florals, there are plenty of geometric one and two pieces with cutouts to show hints of skin below. There’s plenty of mixing and matching colors and prints of bikini tops and bottoms, which makes the whole cookbook eclectic and fun.
Urban Outfitters took its new swimwear styles to Florida to be photographed by Colin Leaman. Models Samantha Gradoville and Nadine Leopold can be seen in new ensembles by Wildfox, Shakuhachi, MINKPINK, and 6 Shore.
In addition to the eccentric mix of tribal prints and florals, there are plenty of geometric one and two pieces with cutouts to show hints of skin below. There’s plenty of mixing and matching colors and prints of bikini tops and bottoms, which makes the whole cookbook eclectic and fun.
Trend Themes
1. Mix and Match Swimwear - The trend for swimwear manufacturers to offer mix and match options for bikini tops and bottoms creates new marketing opportunities for those companies.
2. Cutout Designs - Swimwear designers need to innovate by coming up with creative ways to make cutouts that both look great and flatter a range of body types.
3. Tribal and Floral Prints - Designers should continue exploring the use of tribal and floral prints in swimwear, possibly combining the two for a unique look.
Industry Implications
1. Swimwear Industry - Swimwear companies could benefit from creating mix and match options as well as innovating new cutout designs and experimenting with tribal and floral prints.
2. Fashion Industry - The fashion industry can stay up-to-date with the latest swimwear trends by paying close attention to new cutout designs and print trends, especially tribal and floral.
3. Photography Industry - Photography companies could market themselves by offering to specialize in swimwear photography such as that in the Urban Outfitters Swim 2014 catalog.
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