The Urban Outfitters ‘Nail Fraud' Kit is Do It Yourself
Jordy E — April 11, 2012 — Art & Design
References: urbanoutfitters & nylonmag
The Urban Outfitters ‘Nail Fraud’ tool kit has revamped the concept of do-it-yourself cosmetics. Building upon a growing nail sticker movement, the strips can be easily applied to finger beds, and have often been favored by users without the time for the old-fashioned slow-dry polish procedure.
In contrast to the majority of digit adhesives which come with their own preordained design, the Nail Fraud accouterments are entirely blank, allowing for users to draw on whichever style it is they prefer. While zebra and floral patterns have been frequently seen, this open-ended concept will allow for more artistic nail art displays. Sold in a package that includes a nail file and cuticle stick, this collection will be a natural choice for the beauty lover who craves self-expression.
In contrast to the majority of digit adhesives which come with their own preordained design, the Nail Fraud accouterments are entirely blank, allowing for users to draw on whichever style it is they prefer. While zebra and floral patterns have been frequently seen, this open-ended concept will allow for more artistic nail art displays. Sold in a package that includes a nail file and cuticle stick, this collection will be a natural choice for the beauty lover who craves self-expression.
Trend Themes
1. Customizable Nail Art - Disruptive innovation opportunity: Develop a platform or app that allows users to create and design their own unique nail art patterns.
2. Time-saving Nail Solutions - Disruptive innovation opportunity: Invent a new type of nail adhesive or polish that dries instantly, eliminating the need for slow-dry procedures.
3. DIY Beauty - Disruptive innovation opportunity: Create DIY beauty kits that include customizable tools for various beauty routines, such as hair styling or makeup application.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Develop a line of cosmetics that can be easily customized by consumers, allowing them to create their own unique products.
2. Fashion Retail - Disruptive innovation opportunity: Introduce personalized fashion retail experiences that allow customers to customize their clothing, accessories, and beauty products.
3. Beauty Services - Disruptive innovation opportunity: Launch a mobile beauty service that offers personalized nail art, allowing customers to choose and design their own unique manicures.
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