The Urban Outfitter’s 2012 Denim Catalog Gets Dirty
Cody Turner — August 6, 2012 — Fashion
References: urbanoutfitters & youtube
Teenage angst is in full force in the new Urban Outfitter 2012 Denim Catalog as we see the new styles of the collection being worn by a bunch of teenage rebel hipsters as they parade through a high school.
The promo video for the new collection has an interesting feel to it -- who didn’t want to go into their old high school and mess things up? The idea of a bunch of friends together, who all happen to dress very well, and take over a school is brillant. These kids start up a full on food fight in the cafeteria and the cinematographer for the campaign, made a great decision to film the back ends of the models as food flys in all directions – it certainly got my attention.
The promo video for the new collection has an interesting feel to it -- who didn’t want to go into their old high school and mess things up? The idea of a bunch of friends together, who all happen to dress very well, and take over a school is brillant. These kids start up a full on food fight in the cafeteria and the cinematographer for the campaign, made a great decision to film the back ends of the models as food flys in all directions – it certainly got my attention.
Trend Themes
1. Teenage Rebel Fashion - Opportunities in creating unique fashion lines for teenagers who prefer rebellious and edgy styles.
2. Promotional Video Storytelling - Incorporating storytelling elements in promotional videos to create an emotional connection with the audience.
3. Food Fight Marketing - Creating innovative marketing campaigns that involve food fights to create a sense of novelty and fun.
Industry Implications
1. Fashion - The fashion industry can cater to teenagers looking for rebellious and edgy styles.
2. Marketing and Advertising - Marketing and advertising agencies can pitch unique and engaging promotional campaigns to their clients.
3. Event Management - Event management companies can incorporate food fight elements in their event planning to create a sense of excitement and fun for attendees.
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