Urban Orca Helps You Get Social Offline
Christopher DeLuca — June 17, 2011 — Tech
References: urbanorca & techcrunch
Toronto-based Urban Orca wants to transform your social experience by linking you with people who have similar interests in your city. The social media site is following a wave of companies that are leveraging the Internet to manifest real-world interactions. Looking to meet like-minded joggers to work up a Sunday sweat? Or maybe you want to play some Texas hold'em but you could use a couple more regulars. Urban Orca is here to save the day.
The social media does not aspire to be a dating site but rather a a springboard for Platonic relationship. Unlike Facebook, Urban Orca has no pictures on its profiles; after chatting, users can decide if they want to share their pics and meet up offline.
The social media does not aspire to be a dating site but rather a a springboard for Platonic relationship. Unlike Facebook, Urban Orca has no pictures on its profiles; after chatting, users can decide if they want to share their pics and meet up offline.
Trend Themes
1. Platonic Social Platforms - Urban Orca taps into the trend of leveraging the Internet to facilitate real-world interactions for non-romantic relationships.
2. City-based Social Networks - Urban Orca follows the trend of connecting people with similar interests in the same city, creating opportunities for offline meetups and interactions.
3. Privacy-oriented Social Media - Urban Orca's approach of not displaying profile pictures until after a conversation aligns with the trend of privacy-focused social networking platforms.
Industry Implications
1. Social Networking - The social media industry has an opportunity to explore and develop platforms for facilitating platonic relationships and organizing offline meetups.
2. Gaming - The gaming industry can leverage Urban Orca's concept of connecting people with shared interests to create online gaming communities and organize local gaming events.
3. Fitness - Fitness companies and apps can integrate with Urban Orca to help users find workout buddies and organize group fitness activities in their city.
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