Domestic Designs For the Streets by SpY
Cowbag — December 18, 2008 — Pop Culture
References: spy.org.es & urlesque
SpY is a street artist whose series of “urban furniture†places items typically found in a domestic setting into an outdoor urban environment.
The pot in the basketball hoop is totally my stand-out favorite along with the ridiculously high basketball hoop. I have also not seen a better skateboard ramp than the one featured here. EVER.
Implications - Most street artists are masters of guerrilla advertising without even knowing it. Companies struggling to find a way to connect with young consumers on a viral level need only look at quirky projects like this to see how an inventive and creatively ingenious community-based movement can generate significant consumer awareness from the ground up.
The pot in the basketball hoop is totally my stand-out favorite along with the ridiculously high basketball hoop. I have also not seen a better skateboard ramp than the one featured here. EVER.
Implications - Most street artists are masters of guerrilla advertising without even knowing it. Companies struggling to find a way to connect with young consumers on a viral level need only look at quirky projects like this to see how an inventive and creatively ingenious community-based movement can generate significant consumer awareness from the ground up.
Trend Themes
1. Urban Furniture Integration - Exploring the integration of domestic furniture designs in outdoor urban spaces presents an opportunity for disruption in urban planning and design.
2. Guerrilla Advertising - The success of street artists in creating viral awareness through unconventional projects inspires companies to embrace guerrilla advertising strategies for connecting with young consumers.
3. Community-based Creativity - The inventive and creatively ingenious projects by artists like SpY showcase the power of community-based movements in generating significant consumer awareness organically.
Industry Implications
1. Urban Planning and Design - Urban planners and designers can explore disruptive innovation opportunities by incorporating domestic furniture designs into outdoor urban spaces.
2. Marketing and Advertising - Companies can adopt guerrilla advertising strategies inspired by street artists to effectively engage young consumers and generate viral awareness.
3. Art and Creative Communities - Artists, creative communities, and brands can collaborate to leverage community-based creativity as a means to organically generate consumer awareness.
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