Belief Spotlights a Number of Artists for Spring/Summer 2018
References: foundation.beliefmoscow & hypebeast
Belief embraces the creative culture in Moscow with an urban fashion photoshoot that not only showcases the streetwear of the season but also celebrates the local artistic community. Among the featured models are the co-founder of 'Kings of Denim' Misha, tattoo artist Herman IX, Stas of 'Spell Motorcycle,' Dima Bolotov of 'Die Apotheke' and more.
The urban fashion photoshoot was skillfully executed by photographer Petr Barabaka. The format of the pictures is decisively old-school as they boast close-ups of certain stylistic elements via film negatives. In addition, Belief's editorial also explores the urban infrastructure of Moscow as the local creatives and entrepreneurs are shot against industrial backgrounds and juxtaposed with curious structural elements of Russian housing.
Photo Credit: Petr Barabaka
The urban fashion photoshoot was skillfully executed by photographer Petr Barabaka. The format of the pictures is decisively old-school as they boast close-ups of certain stylistic elements via film negatives. In addition, Belief's editorial also explores the urban infrastructure of Moscow as the local creatives and entrepreneurs are shot against industrial backgrounds and juxtaposed with curious structural elements of Russian housing.
Photo Credit: Petr Barabaka
Trend Themes
1. Urban Fashion - Opportunity for disruptive innovation in sustainable urban fashion using old-school formats and local artistic talent.
2. Old-school Formats - Opportunity for disruptive innovation in reviving old-school film formats and techniques for contemporary fashion shoots.
3. Local Artistic Communities - Opportunity for disruptive innovation in showcasing local artistic communities as fashion models to celebrate urban culture.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by showcasing urban streetwear in a sustainable and artistic manner.
2. Photography - Opportunity for disruptive innovation in the photography industry by reviving old-school film techniques and formats for modern fashion shoots.
3. Art - Opportunity for disruptive innovation in the art industry by showcasing local artistic communities in fashion shoots that celebrate urban culture.
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