The North Face Turns to Urban Chic Clothing with its Purple Label
The Spring/Summer 2019 Purple Label collection by The North Face embraces the move to technical urban chic clothing in its entirety. The capsule sees comfort-focused, clean-cut, and stylish garments that can be worn on a casual weekend afternoon in the city or be appropriated for a more dynamic activity like biking or hiking.
The latest Purple Label installment sees a mix of patterns and denim, a rich color palette, and clever design motifs like embroidery, patches, and an abundance of straps. The silhouettes are deeply rooted in youth culture and definitely embrace The North Face's slogan -- 'NEVER STOP EXPLORING,' through the adventurous demeanor of the urban chic clothing.
Presented in a lookbook with 39 images, the Purple Label Spring/Summer 2019 collection proves to be quite laidback and comfortable.
The latest Purple Label installment sees a mix of patterns and denim, a rich color palette, and clever design motifs like embroidery, patches, and an abundance of straps. The silhouettes are deeply rooted in youth culture and definitely embrace The North Face's slogan -- 'NEVER STOP EXPLORING,' through the adventurous demeanor of the urban chic clothing.
Presented in a lookbook with 39 images, the Purple Label Spring/Summer 2019 collection proves to be quite laidback and comfortable.
Trend Themes
1. Technical Urban Chic Clothing - Disruptive innovation opportunity: Develop new fabrics and materials that combine style with functionality for urban consumers.
2. Comfort-focused Garments - Disruptive innovation opportunity: Design innovative clothing that prioritizes comfort without sacrificing style.
3. Youth Culture Silhouettes - Disruptive innovation opportunity: Create fashion-forward garments that resonate with the style preferences of young consumers.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Incorporate technological advancements into fashion design, such as integrated wearable technology.
2. Textile Industry - Disruptive innovation opportunity: Develop fabrics that combine performance and aesthetics, suitable for both urban and outdoor activities.
3. Outdoor Gear Industry - Disruptive innovation opportunity: Explore urban-inspired designs and functionality, bridging the gap between fashion and outdoor performance.
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