Pentagram's 'Upside Down Map Quiz' Disorients Geography
References: upsidedownmapquiz & fastcodesign
Pentagram's 'Upside Down Map Quiz' is a test that makes even the simplest questions difficult for those who consider themselves geography buffs. Questions on the quiz ask players to guess countries based on their location and shape, or capital cities based on where the country is. Most geography aces would consider that an easy feat -- the trick is that the Upside Down Map Quiz turns the world map in various directions, forcing players to rethink their concept of geography.
Though across most of the Western world the map has north on top, there's no inherent reason for that to be the case. Maps are human constructions to make sense of the world, and Earth is a sphere, so it has no up or down.
Though across most of the Western world the map has north on top, there's no inherent reason for that to be the case. Maps are human constructions to make sense of the world, and Earth is a sphere, so it has no up or down.
Trend Themes
1. Geography Disorientation - The trend of challenging traditional geography knowledge by presenting maps in unconventional orientations or perspectives.
2. Map-based Quizzes - The trend of using map-based quizzes to engage and challenge geography enthusiasts.
3. Rethinking Geography - The trend of encouraging individuals to reconsider their conventional understanding of geography and map orientations.
Industry Implications
1. Education - Disruptive innovation opportunity: Develop new educational tools and resources that challenge traditional geographical perspectives and enhance learning through unconventional map orientations.
2. Entertainment - Disruptive innovation opportunity: Create interactive map-based quizzes and games that engage users in a fun and challenging way, fostering a deeper understanding of geography.
3. Cartography - Disruptive innovation opportunity: Explore innovative mapping techniques and technologies to create maps that challenge conventional notions of orientation and perspective, offering new and unique perspectives on the world.
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