The Unyform Fall Collection Updates Classic Pieces
Vasiliki Marapas — September 20, 2014 — Fashion
References: unyforme & highsnobiety
The second installment of the Unyforme Fall 2014 collection has just been released.
Along with items from the first drop, the second release includes new silhouettes and fabrics, often used to update signature pieces. For instance, the Jones pant now comes in a twill material, instantly becoming more formal and sophisticated, yet retaining the same level of comfort as the original. The collection also features a fair amount of hoodies, a recognized staple, such as the Fairview, a cut-and-sew piece featuring a two-tone color palette. Another example is the Carter, a french terry cloth and cotton blend option featuring a screen-printed graphic.
The brand is aware that it needs to offer its fans what they've come to love and expect from Unyforme; however, that doesn't mean it hasn't continued to experiment within that context.
Along with items from the first drop, the second release includes new silhouettes and fabrics, often used to update signature pieces. For instance, the Jones pant now comes in a twill material, instantly becoming more formal and sophisticated, yet retaining the same level of comfort as the original. The collection also features a fair amount of hoodies, a recognized staple, such as the Fairview, a cut-and-sew piece featuring a two-tone color palette. Another example is the Carter, a french terry cloth and cotton blend option featuring a screen-printed graphic.
The brand is aware that it needs to offer its fans what they've come to love and expect from Unyforme; however, that doesn't mean it hasn't continued to experiment within that context.
Trend Themes
1. Updated Silhouettes - The trend of updating classic pieces with new silhouettes presents an opportunity for disruptive innovation in the menswear industry.
2. Innovative Fabrics - The trend of using innovative fabrics in menswear allows for disruptive innovation in the fashion industry.
3. Cut-and-sew Pieces - The trend of cut-and-sew pieces in menswear provides an opportunity for disruptive innovation in the clothing manufacturing industry.
Industry Implications
1. Menswear - The menswear industry can explore disruptive innovation opportunities through updated silhouettes and innovative fabrics.
2. Fashion - The fashion industry can benefit from disruptive innovation by incorporating innovative fabrics into their designs.
3. Clothing Manufacturing - The clothing manufacturing industry can explore disruptive innovation opportunities by focusing on cut-and-sew pieces in menswear.
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