This Unusual Dog Food is Designed to Be Heated in the Microwave
Katherine Pendrill — June 24, 2015 — Lifestyle
References: unicharm.co.jp & blogs.wsj
Japan’s Unicharm Corp. has developed an unusual dog food that is designed to be heated in the microwave before it is severed to your pooch. The product is part of the company's 'Attaka Kitchen' series, which loosely translates into "warm kitchen."
The unusual dog food is the world's first semi-baked pet food that is designed to be served only after it is heated in the microwave. According to the company, the product is made up of a unique combination of ingredients that are beast eaten warm. In fact, the company claims that when heated, the Attaka Kitchen food tastes better than regular dog food. Unicharm Corp. suggests that heating the food not only improves the mouth-feel of the food, but also its scent.
Currently the Attaka Kitchen series is only available for dogs, but the company does plan on developing a similar product for cats in the near future.
The unusual dog food is the world's first semi-baked pet food that is designed to be served only after it is heated in the microwave. According to the company, the product is made up of a unique combination of ingredients that are beast eaten warm. In fact, the company claims that when heated, the Attaka Kitchen food tastes better than regular dog food. Unicharm Corp. suggests that heating the food not only improves the mouth-feel of the food, but also its scent.
Currently the Attaka Kitchen series is only available for dogs, but the company does plan on developing a similar product for cats in the near future.
Trend Themes
1. Microwaveable Pet Foods - Exploring new ways of preparing pet food using microwave technology can create new markets and improve pet owners' experience.
2. Semi-baked Pet Foods - Developing semi-baked pet food that tastes better when heated can disrupt the industry and create new opportunities for innovation.
3. Unique Combination of Pet Food Ingredients - Innovating new combinations of pet food ingredients that taste better when heated can create a competitive advantage in the market.
Industry Implications
1. Pet Food Industry - Companies in the pet food industry can explore new ways of preparing and combining pet food ingredients to improve the pet owners' experience.
2. Technology Industry - The technology industry can develop innovative microwavable solutions and equipment to create new markets in the pet food industry.
3. Packaging Industry - The packaging industry can innovate new microwavable packaging designs and materials to improve the pet owners' experience and create a competitive edge in the industry.
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