'Untucked Workwear' Offers Stylish Commuter Apparel for Modern Women
Ellen Smith — May 5, 2017 — Fashion
References: coolhunting
'Untucked Workwear' is a commuter-based clothing company that caters to the diverse needs of working women. Blending comfort with both functionality and style, this apparel creates simple outfits for fashion-forward, city-dwelling professionals.
After noting the abundance of work wear options available to men, the creators of 'Untucked Workwear' decided to design a stylish commuter uniform that wouldn't force women to choose between looking too casual, or too corporate. The materials and designs used acknowledge the different speeds, transitions and experiences that working women encounter on a day to day basis.
Ethically made with equality in mind, 'Untucked Workwear' caters to the needs of today's modern working women. Whether commuting by bus, train, car, or bike, women can now dress in a comfortable and chic way.
After noting the abundance of work wear options available to men, the creators of 'Untucked Workwear' decided to design a stylish commuter uniform that wouldn't force women to choose between looking too casual, or too corporate. The materials and designs used acknowledge the different speeds, transitions and experiences that working women encounter on a day to day basis.
Ethically made with equality in mind, 'Untucked Workwear' caters to the needs of today's modern working women. Whether commuting by bus, train, car, or bike, women can now dress in a comfortable and chic way.
Trend Themes
1. Ethical Commuter Apparel - Opportunity for disruptive innovation in creating sustainable and ethically-produced apparel for working women on the go.
2. Versatile Workwear for Women - Opportunity for disruptive innovation in designing workwear that meets the unique needs of women, balancing style, comfort, and functionality.
3. Female-centered Commuting Accessories - Opportunity for disruptive innovation in creating accessories that cater to the needs of working women, particularly for various modes of commute.
Industry Implications
1. Fashion Apparel - Brands and designers can capitalize on the increasing demand for fashionable and modern workwear for women.
2. Sustainable Fashion - There is a growing interest in eco-friendly and ethically-produced fashion, opening up possibilities for sustainable production of commuter apparel.
3. Commuting Technology - New technologies that improve commuting experiences, such as bike-sharing programs and ride-hailing apps, create opportunities for innovative accessories targeted toward working women.
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