The 'Unsung Heroes of Sciences' Challenges People's Perception
Vasiliki Marapas — July 3, 2015 — Marketing
Amsterdam-based agency 1Camera teamed up with director Hugo Keijzer to create a short film celebrating the 'Unsung Heroes of Sciences.' Clocking in at just over four minutes, the remarkable production is one aspect of the Science Can Change the World campaign by Royal Dutch DSM, a company that focuses on health, nutrition and material sciences.
The film centers around five different scientists, and though each are studying in a different field, they are all attempting to improve people's lives -- a noble feat, to say the least. As for the purpose of the film, DSM's global brand, digital and communications director Jos van Haastrecht explains, "People often think that science is there for the sake of science. We really would like to shift the perception to science for a societal purpose."
In addition to DSM's digital channels, the 'Unsung Heroes of Sciences' will be shown at over 50 different events, with the target audience ranging from the scientific community and the government, to the general public.
The film centers around five different scientists, and though each are studying in a different field, they are all attempting to improve people's lives -- a noble feat, to say the least. As for the purpose of the film, DSM's global brand, digital and communications director Jos van Haastrecht explains, "People often think that science is there for the sake of science. We really would like to shift the perception to science for a societal purpose."
In addition to DSM's digital channels, the 'Unsung Heroes of Sciences' will be shown at over 50 different events, with the target audience ranging from the scientific community and the government, to the general public.
Trend Themes
1. Science for Societal Purpose - The 'Unsung Heroes of Sciences' campaign by Royal Dutch DSM is shifting the perception of science as something for a societal purpose.
2. Celebrating Scientists - The 'Unsung Heroes of Sciences' campaign is celebrating scientists and their efforts to improve people's lives.
3. Science Communication - The 'Unsung Heroes of Sciences' campaign is using film to communicate the importance of science and the work of scientists.
Industry Implications
1. Healthcare - The healthcare industry can collaborate with scientists to improve patient outcomes and develop new technologies and treatments.
2. Nutrition - The nutrition industry can benefit from working with scientists to develop healthier and more sustainable food options.
3. Material Science - The material science industry can innovate and develop new materials and technologies with the help of scientists.
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