This University of Phoenix Student Ad Considers Its Alumni
Riley von Niessen — January 9, 2017 — Social Good
References: phoenix.edu & adage
This University of Phoenix student ad aims to show applicants how diverse its alumni and current attendees are.
To do so, it focuses on family and goal-oriented individuals, who've managed to work throughout their studies to support themselves and those they love. In doing so, this University of Phoenix ad considers the different range of backgrounds and generations its attendees come from, while also speaking to the success of those who've completed their studies there. Inspired by its own real students, the post-secondary institution's video highlights army veterans, working mothers, farmers and young waitresses.
By depicting such a diverse grouping of students and alumni, the University of Phoenix tells potential applicants that just about anyone who's motivated can achieve academic success and that they're sure to benefit from the rewards of it in the future.
To do so, it focuses on family and goal-oriented individuals, who've managed to work throughout their studies to support themselves and those they love. In doing so, this University of Phoenix ad considers the different range of backgrounds and generations its attendees come from, while also speaking to the success of those who've completed their studies there. Inspired by its own real students, the post-secondary institution's video highlights army veterans, working mothers, farmers and young waitresses.
By depicting such a diverse grouping of students and alumni, the University of Phoenix tells potential applicants that just about anyone who's motivated can achieve academic success and that they're sure to benefit from the rewards of it in the future.
Trend Themes
1. Diverse Student Body - Disruptive innovation opportunity: Develop targeted recruiting strategies to attract students from a wide range of backgrounds and generations.
2. Flexible Work-study Programs - Disruptive innovation opportunity: Create innovative programs that allow students to balance work and studies, appealing to goal-oriented individuals.
3. Highlighting Non-traditional Students - Disruptive innovation opportunity: Foster a supportive environment for non-traditional students (such as veterans, working mothers, farmers, and young waitresses) to thrive academically.
Industry Implications
1. Higher Education - Disruptive innovation opportunity: Implement new methods and approaches to attract and accommodate a wider range of students.
2. Recruitment and Marketing - Disruptive innovation opportunity: Develop creative marketing campaigns that showcase the diversity and success of students and alumni.
3. Work-study Programs - Disruptive innovation opportunity: Explore flexible work-study program models that allow students to gain valuable work experience while pursuing their education.
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