The Air Jordan 1 Low FlyEase Gets a University Gold Palette
Jordan Brand introduces another tonal design of the notable Air Jordan 1 Low FlyEase silhouette with the new University Gold makeup. It features a color blocking detail throughout the upper with a crisp white base foundation before being detailed with contrasting hits of black and University Gold.
Branding details follow through at the lateral side where the Swoosh is done up in a bulbous leather paneling and the velcro eyestays are secured using the elastic laces to allow for simple adjustment if needed. The FlyEase technology can be seen as a functional zipper system that starts at the medial collar and travels down to the lateral side by the heel along with a long velcro tag.
Image Credit: Nike
Branding details follow through at the lateral side where the Swoosh is done up in a bulbous leather paneling and the velcro eyestays are secured using the elastic laces to allow for simple adjustment if needed. The FlyEase technology can be seen as a functional zipper system that starts at the medial collar and travels down to the lateral side by the heel along with a long velcro tag.
Image Credit: Nike
Trend Themes
1. Tonal Design Sneakers - Exploring tonal colorways and blocking designs is a key opportunity for sneaker brands to differentiate their products.
2. Flyease Technology - Developing functional zipper and velcro systems can create value for consumers seeking convenience and adaptable features in their footwear.
3. Bulbous Leather Detailing - Embracing unique textures and materials such as bulbous leather can elevate traditional sneaker silhouettes and add a bold statement to any outfit.
Industry Implications
1. Athletic Footwear - Incorporating FlyEase technology into athletic footwear could provide a competitive advantage with consumers seeking footwear that is easy to put on and take off.
2. Streetwear Fashion - Collaborating with streetwear brands and designers to add bold colorways and unique materials to sneaker designs can create unique product offerings for fashion-conscious consumers.
3. Outdoor Footwear - Implementing functional zipper and velcro systems on outdoor footwear can provide convenience and ease of use for consumers looking to explore the great outdoors.
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