The United Colors of Benetton Fall/Winter 2013 Campaign is Vibrantly Edgy
Jana Pijak — July 15, 2013 — Marketing
References: benetton & designscene.net
The United Colors of Benetton Fall/Winter 2013 ad campaign is captured by the lens of photographer Mikael Jansson. The star-studded campaign features Chloe Norgaard, Lily McMenamy, Sky Ferreira and Theophilus London among other famous faces and takes on a youthfully edgy aesthetic that marks a new direction for the ever-changing European label.
This group of young stars is some of today's most well-known musical and style icons. Expressing their personality and unique style sense, each of the edgy icons poses against an expressive backdrop of pop art inspired imagery.
The United Colors of Benetton Fall/Winter 2013 ad campaign celebrates some of today's most groundbreaking style-setters and proves that the styles of the 90s grunge era are making a serious fashion comeback.
This group of young stars is some of today's most well-known musical and style icons. Expressing their personality and unique style sense, each of the edgy icons poses against an expressive backdrop of pop art inspired imagery.
The United Colors of Benetton Fall/Winter 2013 ad campaign celebrates some of today's most groundbreaking style-setters and proves that the styles of the 90s grunge era are making a serious fashion comeback.
Trend Themes
1. Pop-art Fashion - The comeback of the 90s grunge era in fashion creates an opportunity for brands to experiment with pop-art inspired designs.
2. Celebrity Endorsements - Using well-known icons in ad campaigns can strengthen brand identity and appeal to younger audiences.
3. Edgy Aesthetics - Brands can incorporate edgier aesthetics in their campaigns to appeal to younger generations who value individuality and bold expression.
Industry Implications
1. Fashion - The fashion industry can incorporate pop-art inspired designs, celebrity endorsements, and edgy aesthetics to appeal to younger consumers.
2. Advertising - The use of well-known icons and edgy aesthetics in advertising campaigns can attract younger consumers who value individuality and bold expression.
3. Entertainment - The inclusion of well-known musical and style icons in brand campaigns can increase their popularity and exposure, creating potential partnerships for future entertainment ventures.
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