This Unique Music Video Combines Chocolate, 3D Printing and EDM
Laura McQuarrie — January 17, 2015 — Art & Design
References: helloplay.be & psfk
In order to express the sound of EDM on a deeper level, Swiss designer Greg Barth created this unique music video that combines technology and the arts.
The music video doubles as a commercial for Hello Play!, an electronic music website that share content about the music genre and concert information. Using stop-motion animation to express the qualities of the music, this video also includes a variety of quirky objects, including 3D-printed white chocolate. As well as being useful in solid form, the video also shows the melting of the white chocolate. In order to capture the visual essence of each sound, this video pushes the limits of 3D printing technology. In order to develop this short video Barth even consulted with Phenomena Labs to experiment with physics simulations using 3D software.
The music video doubles as a commercial for Hello Play!, an electronic music website that share content about the music genre and concert information. Using stop-motion animation to express the qualities of the music, this video also includes a variety of quirky objects, including 3D-printed white chocolate. As well as being useful in solid form, the video also shows the melting of the white chocolate. In order to capture the visual essence of each sound, this video pushes the limits of 3D printing technology. In order to develop this short video Barth even consulted with Phenomena Labs to experiment with physics simulations using 3D software.
Trend Themes
1. 3D Printed Music Videos - Musicians and artists are experimenting with 3D printing technology to create unique and visually appealing music videos.
2. Stop-motion Animation in Advertisement - Companies are incorporating stop-motion animation in their advertisements to create quirky and memorable content.
3. Combining Technology and Arts - Creators are exploring the use of technology to express and enhance artistic concepts and experiences.
Industry Implications
1. Music Industry - The use of 3D printing and innovative visual concepts in music videos presents an opportunity for musicians and music companies to stand out and create a unique and immersive fan experience.
2. Advertising Industry - Utilizing stop-motion animation and creative visual elements in advertisements can capture the attention of audiences and create brand recognition.
3. Technology and Arts Industry - Collaborations between artists and technology companies can lead to disruptive innovation in the field of creative expression and visual storytelling.
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