The Uniqlo Ginza by Wonderwall Inc. Highlights Transparent Design
Jana Pijak — July 18, 2012 — Art & Design
References: wonder-wall & frameweb
The Uniqlo Ginza by Wonderwall Inc. is a clothing shop that highlights the concept of transparent design. Located in the heart of Tokyo, this bold retail space features an optically deceiving facade that towers over a busy street.
The stacked glass structure appears to hold six large stories at first glance but reveals to house 12 smaller levels. Tricking those passing it by, this awe-inspiring retail space is the opposite of traditional.
Designer Masamichi Katayama and his team aimed to create a space reflective of the UNIQLO brand. From differently designed multiple levels to a slew of clever product displays, this eccentrically elegant shop features eye-catching details like decorative t-shirt art installations that are perfectly juxtaposed against sleek finishes and simplistic structural details.
The stacked glass structure appears to hold six large stories at first glance but reveals to house 12 smaller levels. Tricking those passing it by, this awe-inspiring retail space is the opposite of traditional.
Designer Masamichi Katayama and his team aimed to create a space reflective of the UNIQLO brand. From differently designed multiple levels to a slew of clever product displays, this eccentrically elegant shop features eye-catching details like decorative t-shirt art installations that are perfectly juxtaposed against sleek finishes and simplistic structural details.
Trend Themes
1. Transparent Design - Disruptive innovation opportunity: Explore the use of transparent materials in retail environments to create visually stunning and unique shopping experiences.
2. Optical Illusion Facades - Disruptive innovation opportunity: Experiment with architectural designs that deceive and intrigue passersby, creating a sense of wonder and drawing them into retail spaces.
3. Decorative Product Displays - Disruptive innovation opportunity: Combine art installations with product displays to create visually striking and memorable shopping environments.
Industry Implications
1. Retail Design - Disruptive innovation opportunity: Integrate innovative architectural and interior design elements to enhance the customer experience and differentiate brands in the competitive retail industry.
2. Fashion Retail - Disruptive innovation opportunity: Incorporate creative and interactive displays to elevate the shopping experience and attract customers in the ever-evolving fashion retail industry.
3. Architectural Design - Disruptive innovation opportunity: Push the boundaries of architectural design by exploring optical illusions and unconventional use of materials to create captivating and memorable buildings.
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