Union LA and Jordan Brand Highlight Vintage Branding Accents
References: store.unionlosangeles & hypebeast
Union LA and Jordan Brand introduce a collaborative collection full of deconstructed sportswear, highlighting goods from Nike. To really evoke a sense of vintage aesthetics, the pieces are complete in washed out colors and vintage branding accents. The duo also draws in the help of Saint Luis by Patrick Matamoros to give the sportswear purposely distressed cuts using materials such as salt, Planeta, and boat motor.
The deconstructed apparel is carefully stitched by hand and intricately detailed. The silhouettes include tees, hoodies, sweatpants, and shorts -- all of which are reworked to boast a worn-out look. Notably, each item is unique to its own, with every tear and washed out hue infused differently. The collaborative duo will also be releasing a new capsule that will appear to be untouched and clean to round out their current partnership.
The deconstructed apparel is carefully stitched by hand and intricately detailed. The silhouettes include tees, hoodies, sweatpants, and shorts -- all of which are reworked to boast a worn-out look. Notably, each item is unique to its own, with every tear and washed out hue infused differently. The collaborative duo will also be releasing a new capsule that will appear to be untouched and clean to round out their current partnership.
Trend Themes
1. Deconstructed Sportswear - Disruptive innovation opportunities could include exploring new fabrics and techniques for creating unique and intricate patterns on deconstructed sportswear.
2. Vintage Branding Accents - Disruptive innovation opportunities could include utilizing augmented reality and digital printing technologies to create personalized and interactive vintage branding accents.
3. Handcrafted Unique Apparel - Disruptive innovation opportunities could include leveraging 3D printing and smart textile technologies to customize and mass-produce handcrafted and unique apparel items.
Industry Implications
1. Fashion - The fashion industry can explore using sustainable and ethical production methods to create deconstructed sportswear and vintage branding accents that appeal to conscious and socially-aware consumers.
2. Technology - The technology industry can develop new tools and applications that enhance the user experience and storytelling potential of deconstructed sportswear and vintage branding accents.
3. Retail - The retail industry can leverage big data and AI to optimize product development and selection of deconstructed sportswear and vintage branding accents that resonate with different target audiences and demographics.
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