The Uniform Jeans Campaign Advocates Saving a Species
Meghan Young — December 17, 2011 — Marketing
References: uniform.uy & ibelieveinadv
The Uniform Jeans campaign advocates looking good and doing good. With this company, they are one and the same. By purchasing a pair of Uniform jeans, people will be able to 'Salva una especie,' or, in English, 'Save a species.'
The Uniform Jeans campaign was creatively and playfully conceived and executed by Plutón, an ad agency based in Montevideo, Uruguay. Art directed by María Bissio and photographed by Youruguay, this ad campaign clearly targets a younger generation. It shows young adults braving a torrential downpour of colorful paint as they clutch protectively the species they are trying to save. The catch? Those aren't real animals used in the Uniform Jeans campaign, but cute plushies instead.
The Uniform Jeans campaign is therefore lighthearted even though it deals with a serious topic.
The Uniform Jeans campaign was creatively and playfully conceived and executed by Plutón, an ad agency based in Montevideo, Uruguay. Art directed by María Bissio and photographed by Youruguay, this ad campaign clearly targets a younger generation. It shows young adults braving a torrential downpour of colorful paint as they clutch protectively the species they are trying to save. The catch? Those aren't real animals used in the Uniform Jeans campaign, but cute plushies instead.
The Uniform Jeans campaign is therefore lighthearted even though it deals with a serious topic.
Trend Themes
1. Playful Cause-driven Ads - Creating advertising campaigns that raise awareness for global issues while still being playful and lighthearted could be a trend in the future.
2. Animal Preservation Promotion - Advocating for environmental awareness and conservation efforts by partnering with companies that have animal preservation campaigns can be a growing trend.
3. Non-traditional Marketing Techniques - Using out-of-the-box marketing methods, such as using plushies to represent real-life endangered species, could be considered an innovative trend in advertising.
Industry Implications
1. Fashion - The fashion industry can collaborate more with animal preservation campaigns to create unique marketing promotions that will elevate their brand as well as create a bigger impact for endangered animals.
2. Advertising - The advertising industry can explore more creative methods in order to create social awareness and elevate their advertising campaigns from traditional forms.
3. Ecology - Organizations in the field of ecology and environmental conservation may benefit from using creative marketing techniques to promote environmental awareness to a wider audience.
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