adidas Unveils the Uniforia in Preparation for UEFA Euro 2020
UEFA Euro 2020 kicks off in a few months and in correlation to that, adidas unveils the 'Uniforia' soccer ball that is set to be the official match ball for the summer game. The match ball's namesake nods to the concept that blends unity and euphoria together, capturing the energy that top-level national talents can bring in competition.
The design also notes the inclusive concept that aims to inspire fans and athletes alike. The black brush-stroke design marks the entire ball to represent a blurring of boundaries. Anika Marie Kennaugh from adidas explains, “When designing an Official Match Ball, we always look to reflect culture; what is the spirit of the street that we can proudly showcase in the stadium [...] As one of the major sporting events in the world, Euro 2020 is a great opportunity to proudly showcase the power of unity and to celebrate sport as a connector of people, ideas and creativity.”
Image Credit: adidas
The design also notes the inclusive concept that aims to inspire fans and athletes alike. The black brush-stroke design marks the entire ball to represent a blurring of boundaries. Anika Marie Kennaugh from adidas explains, “When designing an Official Match Ball, we always look to reflect culture; what is the spirit of the street that we can proudly showcase in the stadium [...] As one of the major sporting events in the world, Euro 2020 is a great opportunity to proudly showcase the power of unity and to celebrate sport as a connector of people, ideas and creativity.”
Image Credit: adidas
Trend Themes
1. Unity-inspired Soccer Balls - The design of the 'Uniforia' soccer ball represents the concept of unity and inclusivity, providing an opportunity for innovative designs that capture the spirit of connection and creativity.
2. Blurring Boundaries in Sports Design - The black brush-stroke design of the 'Uniforia' soccer ball challenges traditional boundaries, opening avenues for disruptive innovations in sports equipment design.
3. Inclusive Sporting Events - The 'Uniforia' soccer ball serves as a catalyst for inclusive sporting events, highlighting opportunities for innovation in creating inclusive experiences for athletes and fans alike.
Industry Implications
1. Sports Equipment - The 'Uniforia' soccer ball introduces opportunities for disruptive innovation in sports equipment manufacturing, particularly in designing products that capture the spirit of unity and energy.
2. Sporting Event Organizers - The concept of unity and inclusivity in the 'Uniforia' soccer ball presents an opportunity for sporting event organizers to create innovative and engaging experiences for athletes and fans during tournaments like UEFA Euro 2020.
3. Athletic Apparel and Merchandise - The 'Uniforia' soccer ball's unique design and concept of unity provide opportunities for disruptive innovation in designing athletic apparel and merchandise that align with the inclusive and energetic nature of major sporting events.
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