'UNiDAYS' Gives Students Retail Discounts and Life Advice
Mishal Omar — January 9, 2017 — Marketing
UNiDAYS is a UK-based service that provides university students with retail discounts for products that will likely suit their lifestyles.
Once users sign up on the UNiDAYS site, they are able to discover new brands and take advantage of the many codes the site offers in order to receive significant discounts on items. Products can range from winter clothes and music to sportswear and online subscriptions. All of the items on sale are ones that students are likely to benefit from, while different articles on the site are targeted towards the lifestyles of university students. These articles range from iPhone photography tips to boosting energy levels.
By partnering with brands to offer discounts for students, UNiDAYS acts as an intermediary that provides useful services for both companies and consumers.
Once users sign up on the UNiDAYS site, they are able to discover new brands and take advantage of the many codes the site offers in order to receive significant discounts on items. Products can range from winter clothes and music to sportswear and online subscriptions. All of the items on sale are ones that students are likely to benefit from, while different articles on the site are targeted towards the lifestyles of university students. These articles range from iPhone photography tips to boosting energy levels.
By partnering with brands to offer discounts for students, UNiDAYS acts as an intermediary that provides useful services for both companies and consumers.
Trend Themes
1. Student Lifestyle Discounts - Providing targeted discounts to students based on their lifestyles through partnerships with brands may become a prevalent trend in the retail industry.
2. Personalized Content for Students - Offering articles tailored to students' interests and needs alongside retail discounts is a trend that could be adopted by other industries targeting younger demographics.
3. Online Subscription Discounts - Discounts on online subscriptions for entertainment, software, and other products could be a popular trend in the e-commerce industry for attracting student customers.
Industry Implications
1. Retail Industry - Retailers could benefit from forming partnerships with student discount sites like UNiDAYS to provide targeted discounts to this demographic and boost sales.
2. Education Industry - Student lifestyle discount sites could potentially partner with educational institutions to offer exclusive discounts and benefits to university students.
3. E-commerce Industry - E-commerce companies could benefit from offering student discounts, personalized content, and promotions on online subscriptions to attract younger customers.
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