The Unicorn Farts Lip Balm is a Rarity
Harris Jay Rosenberg Alterman — March 9, 2012 — Unique
References: etsy & laughingsquid
The Unicorn Farts Lip Balm is extremely hard to make because first, one must find a unicorn, then sneak up behind it with a jar and wait until it passes gas (which can take a while because unicorns only fart once every 100 years); however, the owner of Etsy shop 'Long Winter Farm' Amanda has allegedly managed to collect a few jarred farts to turn into lip balm.
Jokes aside, the mythical fart is created with natural beeswax, cocoa butter, jojoba, sweet almond and grape seed oils to produce a lip moisturizer that tastes like rainbows and does wonders for your pucker. This is brilliant marketing on Amanda's part because she took a simple product and made it stand out just by changing the name to something that grabs people's attention.
Jokes aside, the mythical fart is created with natural beeswax, cocoa butter, jojoba, sweet almond and grape seed oils to produce a lip moisturizer that tastes like rainbows and does wonders for your pucker. This is brilliant marketing on Amanda's part because she took a simple product and made it stand out just by changing the name to something that grabs people's attention.
Trend Themes
1. Fantasy-themed Cosmetic Products - Creating cosmetic products inspired by fantasy can be a unique selling point and can attract attention from a niche market.
2. Humorous Marketing Strategies - Humor can be an effective marketing tool, as shown by the success of Unicorn Farts Lip Balm.
3. Natural Beauty Products - Consumers are becoming increasingly conscious of what they put in and on their bodies, so incorporating natural ingredients into beauty products can be a disruptive innovation opportunity.
Industry Implications
1. Cosmetics - The cosmetics industry can benefit from creating unique and playful products that stand out from the competition.
2. Marketing - The success of humorous marketing strategies such as the Unicorn Farts Lip Balm can be emulated by other businesses to attract attention and differentiate themselves.
3. Natural Beauty - The trend towards natural and organic beauty products provides an opportunity for innovation and disruption in the industry.
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