NEW RELEASE >>> 2025 Trend Report
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Unicorn-Inspired Dessert Bars

Clean the Sky - Positive Eco Trends & Breakthroughs

Erbert & Gerbert's Unicorn Crispy Bar is Delicious and Colorful

— March 14, 2025 — Lifestyle
Erbert & Gerbert's Unicorn Crispy Bar is a whimsical take on the classic dessert bar that's arriving now at participating locations that will quickly elevate any meal into a colorful experience. The bar is crafted with a base of rice cereal in a variety of colors before being topped with additional pieces of marshmallow and a final drizzling of white creme. The treat is positioned to surprise and delight customers of all ages, and is great for enjoyment after a meal or even for sharing with a friend or family member.

Marketing Director Jacob Kersting spoke on the Erbert & Gerbert's Unicorn Crispy Bar saying, "At Erbert & Gerbert’s, we believe that every meal should have a touch of fun. The Unicorn Crispy Bar is a dessert that encourages everyone to taste the magic. We can’t wait for our guests to try it!”
Trend Themes
1. Whimsical Food Creations - Brands are embracing whimsical food creations to engage consumers with playful and memorable culinary experiences.
2. Colorful Edible Aesthetics - Vibrant and colorful desserts are trending as they capture consumer attention and enhance social media shareability.
3. Nostalgic Treat Offerings - Nostalgia-driven treats are gaining popularity by combining classic tastes with innovative, modern twists.
Industry Implications
1. Food & Beverage - The food and beverage industry is leveraging visually appealing designs to create multifunctional eating experiences that appeal to the senses.
2. Marketing & Advertising - Marketing strategies are evolving to focus on storytelling and visual appeal to drive consumer engagement and loyalty in competitive markets.
3. Retail & Consumer Goods - Retailers are expanding their product lines with imaginative and engaging offerings to attract a broader customer base and enhance in-store experiences.
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