The Unica Ethanol Verde Campaign Urges Not Using Cell Phones While Driving
Meghan Young — May 24, 2014 — Autos
References: loweandpartners & adeevee
There are tons of safe driving messages revolving around alcohol and texting, but Unica Ethanol Verde ad campaign focuses on the cell phone as a whole when it comes to the driver's safety. A handheld distraction, smartphones are chock full of fun apps, social media shortcuts and more that people can't seem to tear themselves away from even when doing something that should remain separate.
Conceived and executed by Borghi/Lowe, an ad agency based in Sao Paulo, Brazil, the Unica Ethanol Verde ad campaign lets the iconic image of the iPhone fade into the backdrop with the red notifications stand out in stark contrast. Art directed by Pedro Reis with creative direction Fernando Nobre and Fabio Brigido, the Unica Ethanol Verde ad campaign brings awareness easily avoided dangers of the road.
Conceived and executed by Borghi/Lowe, an ad agency based in Sao Paulo, Brazil, the Unica Ethanol Verde ad campaign lets the iconic image of the iPhone fade into the backdrop with the red notifications stand out in stark contrast. Art directed by Pedro Reis with creative direction Fernando Nobre and Fabio Brigido, the Unica Ethanol Verde ad campaign brings awareness easily avoided dangers of the road.
Trend Themes
1. Safe Driving Messages - There is an opportunity for ad agencies to create more safe driving messages that address current trends, such as app-distracting ads.
2. Campaigns Against Smartphone Use While Driving - There is a need to create more ad campaigns that highlight the dangers of using smartphones while driving to increase awareness and encourage safer driving.
3. Technology to Prevent Distractions While Driving - There is an opportunity for tech companies to create apps or devices that prevent smartphone distractions while driving, keeping drivers safer on the road.
Industry Implications
1. Advertising - Ad agencies can continue to address issues related to safe driving and create compelling campaigns that urge people to avoid app-distracting ads while on the road.
2. Technology - Tech companies can create solutions that prevent smartphone distractions while driving, keeping drivers safer and more focused on the road ahead.
3. Automotive - Automakers can incorporate technology that prevents smartphone usage while driving, making their vehicles safer and potentially appealing to safety-conscious consumers.
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