Unfortunately Cards Let You Tell it Like it is
Matt Ho — July 9, 2011 — Pop Culture
References: etsy & trendhunter
For repressively shy folks who just can’t fully express their true feelings, there’s not an app for that -- there are the Unfortunately Cards.
Unfortunately Cards are a series of greetings that lets you tell it like it is. Each of these cards has brutally honest statements that will make the receiver laugh out loud -- or burst into tears, depending on your intentions. The best part? It’s suited for just about every occasion. Suppose you want to tell a bro that settling down with his missus is a mistake; send him the “I hope you and your mortgage will be very happy together” card. Want to express how good of a friend you are? The “You’re a good enough friend that I’m pretty sure I’ll never sleep with your ex” should prove your worthiness.
Don’t hold back, check out Unfortunately Cards. If your recipient happens to cry, just remind him or her that honesty is the best policy.
Unfortunately Cards are a series of greetings that lets you tell it like it is. Each of these cards has brutally honest statements that will make the receiver laugh out loud -- or burst into tears, depending on your intentions. The best part? It’s suited for just about every occasion. Suppose you want to tell a bro that settling down with his missus is a mistake; send him the “I hope you and your mortgage will be very happy together” card. Want to express how good of a friend you are? The “You’re a good enough friend that I’m pretty sure I’ll never sleep with your ex” should prove your worthiness.
Don’t hold back, check out Unfortunately Cards. If your recipient happens to cry, just remind him or her that honesty is the best policy.
Trend Themes
1. Brutally Honest Greetings - Opportunity to disrupt the conventional greeting cards industry by offering a fresh and honest approach to expressing sentiments.
2. Humor-based Gifting - Disruptive innovation opportunity to create a new trend in gifting industry by providing unconventional, humorous items for various occasions.
3. Authenticity Marketing - Trend for companies to promote their brand by being authentic and transparent in their marketing approach.
Industry Implications
1. Greeting Cards - The greeting cards industry can capitalize on the trend of offering honest, humorous, and refreshing alternatives to traditional cards.
2. Gifts and Souvenirs - The gifting industry can offer humor-based gifts that can be given on various occasions, disrupting the traditional gifting market.
3. Marketing and Advertising - Brands can embrace authenticity marketing by being transparent and honest in their approach, which can lead to creating consumer trust and loyalty.
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