Google's 'Unexplained Phenomenon' Causes UFO Searches
Jessica Marcel — September 5, 2009 — Marketing
References: worthtovisit & telegraph
‘Unexplained phenomenon’ is at the top of Google searches. The question is how it got there. Did UFO enthusiasts all get online and seek some alien info, or is Google pulling a massively successful publicity stunt? Today, without any indication of why or for what purpose, Google changed its homepage doodle to include a UFO.
Twitter and Facebook are going crazy with theories about this UFO doodle, which doesn’t seem to correlate with any known anniversary or historic event. When you click on the link, it takes you to a search for ‘unexplained phenomenon.’ Google is already the standard source for finding info on any topic; now it’s showing its ability to shape what people are even searching for.
Most (normal) people have seen a Google doodle at some point. Whether for St. Patrick’s Day, a technologically-related anniversary, or something as mainstream as Christmas (or Hanukkah), Google’s little design nods add some flair to its homepage. Now the ‘unexplained phenomenon’ is simply why does Google have this image on its search? Is Google representing the masses, or leading them?
Twitter and Facebook are going crazy with theories about this UFO doodle, which doesn’t seem to correlate with any known anniversary or historic event. When you click on the link, it takes you to a search for ‘unexplained phenomenon.’ Google is already the standard source for finding info on any topic; now it’s showing its ability to shape what people are even searching for.
Most (normal) people have seen a Google doodle at some point. Whether for St. Patrick’s Day, a technologically-related anniversary, or something as mainstream as Christmas (or Hanukkah), Google’s little design nods add some flair to its homepage. Now the ‘unexplained phenomenon’ is simply why does Google have this image on its search? Is Google representing the masses, or leading them?
Trend Themes
1. Unexplained-phenomenon Online Searches - The sudden and unexplained popularity of unexplained-phenomenon in online searches can inspire the development of new platforms that cater to the growing interest and curiosity of people in the paranormal and supernatural.
2. Search Engine Trends - The rise of search engine trends and their influence on what people are searching for can lead to the creation of personalized search engines that can offer tailored results for specific user interests and preferences.
3. Interactive Homepage Features - The use of interactive homepage features, such as doodles or animations, can increase user engagement and launch creative promotional campaigns for brands and businesses.
Industry Implications
1. Search Engines - The sudden shift in keyword searches and the influence of search engine results can challenge the way search engines operate and the algorithms they use to offer better results to users.
2. Paranormal and Supernatural Entertainment - The growing interest of people in the paranormal and supernatural can open new opportunities for the development of entertainment platforms, media outlets, and businesses that cater to this audience.
3. Digital Marketing - The use of interactive homepage features can be a disruptive innovation in digital marketing, allowing brands to create engaging campaigns that could potentially reach millions of online users worldwide.
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