The UNDFTD x Rocky Hats Collection Combines Street Style and Film
Leslie Chen — November 15, 2011 — Fashion
References: highsnobiety & highsnobiety
Fans of the Rocky series will want to stay warm and cozy with the UNDFTD x Rocky Hats collection.
Although UNDFTD already has some designs featuring characters from Rocky, this new hat collection lets your whole outfit get into the Balboa mood. From casual beanies to more classic caps, the UNDFTD x Rocky Hats line has styles that will make you feel as cool as Rocky himself. The highlight of the hat designs is definitely the 'Italian Stallion' design.
Check out the full collection and see for yourself the power of this classic boxing film.
Implications - Consumers are attracted to items that connect to popular culture in some way. Creating a relationship between an everyday product with an aspect of a certain character or name could help a company grow its operations.
Although UNDFTD already has some designs featuring characters from Rocky, this new hat collection lets your whole outfit get into the Balboa mood. From casual beanies to more classic caps, the UNDFTD x Rocky Hats line has styles that will make you feel as cool as Rocky himself. The highlight of the hat designs is definitely the 'Italian Stallion' design.
Check out the full collection and see for yourself the power of this classic boxing film.
Implications - Consumers are attracted to items that connect to popular culture in some way. Creating a relationship between an everyday product with an aspect of a certain character or name could help a company grow its operations.
Trend Themes
1. Popular Culture-inspired Fashion - Consumer interest in items that relate to popular culture creates opportunities for companies to innovate in fashion.
2. Nostalgic Clothing Collections - Creating clothing collections inspired by classic movies or TV shows can attract consumers looking for nostalgia.
3. Collaborative Brand Partnerships - Partnerships between different brands can lead to innovative product collections, such as the UNDFTD x Rocky Hats collaboration.
Industry Implications
1. Fashion - The fashion industry can create unique collections inspired by popular culture to attract consumers.
2. Entertainment - Movie or TV show franchises can partner with fashion brands to create merchandise collections that appeal to fans.
3. Retail - Retail companies can explore collaborative partnerships with popular culture properties to sell exclusive merchandise collections.
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