'Obvious Wines' Uses Succinct Labeling to Help Consumers Understand Wine
Laura McQuarrie — January 28, 2019 — Marketing
References: prnewswire & obviouswines
Various apps, products, services, packaging designs and drinking accessories have been introduced to help consumers better understand wine and make discovery and drinking experiences less serious and more fun. Obvious Wines sets itself apart with not just a collection of vegan-friendly sustainable wines but also user-friendly labels that educate those who are new to the world of wine.
Obvious Wines' product collection includes simply named products like N0 01 Dark & Bold and N0 02 Bright & Crisp, which are paired with modern, easy-to-understand labels. On the bottles, Obvious Wines shares information such as where the wine is from, the percentage of a certain kind of wine that goes into the making of each blend, food pairings, sustainable initiatives and tasting notes.
Obvious Wines' product collection includes simply named products like N0 01 Dark & Bold and N0 02 Bright & Crisp, which are paired with modern, easy-to-understand labels. On the bottles, Obvious Wines shares information such as where the wine is from, the percentage of a certain kind of wine that goes into the making of each blend, food pairings, sustainable initiatives and tasting notes.
Trend Themes
1. Simplified Wine Labels - Using easy-to-understand labels to help consumers navigate and better understand wine.
2. Vegan and Sustainable Wines - Offering vegan-friendly and sustainably produced wines.
3. Consumer Education - Providing consumers with information to better understand and appreciate wine.
Industry Implications
1. Wine Industry - Opportunities for wineries and wine brands to attract new consumers with informative and user-friendly labeling.
2. Sustainability Industry - An opportunity to emphasize sustainable and ethical practices in wine production.
3. Educational Industry - Potential for educational programs and courses on wine appreciation and understanding for wine enthusiasts and professionals.
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