The Un-carrier by T-Mobile is a Smart Carry-On for Travelers
Laura McQuarrie — November 4, 2022 — Marketing
References: travelmagenta & businesswire
Un-carrier by T-Mobile and Samsara Luggage is a smart carry-on solution for travelers that stands out against a sea of black luggage with not just its unmissable color but also its standout tech features. This smart suitcase is packed with features to support travelers during the busiest travel season of the year and beyond, such as wireless and USB-C charging and Tag Smart technology for tracking belongings.
For a new generation of remote workers, the magenta bag also doubles as a workstation thanks to its flat-top surface, and it helps to keep travelers organized with a packing set.
"Why is T-Mobile, a wireless provider, launching a suitcase? Well, we’re the Un-carrier—and travel is kind of our bag. So we made one. A bag. An actual bag," Mike Sievert, CEO of T-Mobile, said in a press release.
For a new generation of remote workers, the magenta bag also doubles as a workstation thanks to its flat-top surface, and it helps to keep travelers organized with a packing set.
"Why is T-Mobile, a wireless provider, launching a suitcase? Well, we’re the Un-carrier—and travel is kind of our bag. So we made one. A bag. An actual bag," Mike Sievert, CEO of T-Mobile, said in a press release.
Trend Themes
1. Smart Luggage - Opportunity for luggage companies to incorporate tech features, such as charging ports and location tracking, into their products.
2. Digital Nomad Gear - Opportunity for companies to create products that cater to the needs of remote workers, such as suitcases with flat-top surfaces that double as workstations.
3. Brand Diversification - Opportunity for companies to expand their brand by entering new markets, such as T-Mobile entering the travel industry with a smart suitcase.
Industry Implications
1. Luggage Manufacturing - Companies in this industry can adopt smart technology to differentiate themselves and cater to the needs of tech-savvy travelers.
2. Remote Work Accessories - Companies in this industry can create products that cater to the growing number of digital nomads who need functional gear for work while on the go.
3. Telecommunications - Companies in this industry can diversify into new markets, such as travel, and leverage their expertise to bring tech-enabled products to consumers.
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