The UnBeweavable Hair App Finds Hairdressers for Women of Color
Mishal Omar — February 27, 2017 — Tech
References: ubhair.net & thememo
Women of color, particularly those who have "afro-textured hair," tend not to have too many businesses that cater to their specific hair needs – but the UnBeweavable Hair app aims to change this fact.
Founded by Zina Alfa, the app was created after years of Alfa not having easily accessible services that cater to her hair's needs, or even opportunities to find those services online. She created the UnBeweavable Hair app to counter this problem. The app allows users to log in, select from a wide range of hair types, and then choose a hair stylist who specializes in that hair type within a two-mile radius, who the user can visit or who can visit the user.
This app aims to target the needs of a demographic that tends to not be adequately represented in the beauty industry.
Founded by Zina Alfa, the app was created after years of Alfa not having easily accessible services that cater to her hair's needs, or even opportunities to find those services online. She created the UnBeweavable Hair app to counter this problem. The app allows users to log in, select from a wide range of hair types, and then choose a hair stylist who specializes in that hair type within a two-mile radius, who the user can visit or who can visit the user.
This app aims to target the needs of a demographic that tends to not be adequately represented in the beauty industry.
Trend Themes
1. Afro-specific Hair Services - Disruptive innovation opportunity: Developing specialized hair services and apps that cater specifically to the needs of women of color with afro-textured hair.
2. On-demand Hair Stylist Booking - Disruptive innovation opportunity: Creating mobile apps that connect users with hair stylists in their area, allowing for convenient and timely hair services.
3. Inclusivity in Beauty Industry - Disruptive innovation opportunity: Promoting inclusivity and diversifying the beauty industry to better serve underrepresented demographics like women of color with specific hair needs.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Innovating within the beauty industry by offering specialized hair services and products that cater to the needs of women of color with afro-textured hair.
2. Mobile App Development - Disruptive innovation opportunity: Creating mobile apps that connect users with hair stylists, enabling convenient and efficient booking of hair services.
3. Diversity and Inclusion - Disruptive innovation opportunity: Advancing diversity and inclusion in the beauty industry by promoting and supporting services that cater to underrepresented demographics with specific hair needs.
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