The Umbro Pro Training SS16 Line References 1990's Era Fashion
Rebecca Byers — May 11, 2016 — Fashion
References: highsnobiety
The Umbro Pro Training SS16 collection is a 1990's-inspired take from the British sportswear brand. The recently announced range features a variety of classic 1990's color palettes that will instantly transport the individual back in time. The well-timed collection serves as a celebration of this year's upcoming Olympic Summer Games in Rio de Janeiro and the UEFA European Championships.
The collection includes a number of bold looks that feature prominent references to the brand's double-chevron logo, as well as England-related prints, given the brand's birthplace. Accompanying the announcment of the collection is a short film that serves as a lookbook, which was directed by The Rig Out.
The Umbro Pro Training SS16 line is currently available for purchase online and at retailers including Size UK.
The collection includes a number of bold looks that feature prominent references to the brand's double-chevron logo, as well as England-related prints, given the brand's birthplace. Accompanying the announcment of the collection is a short film that serves as a lookbook, which was directed by The Rig Out.
The Umbro Pro Training SS16 line is currently available for purchase online and at retailers including Size UK.
Trend Themes
1. Throwback Fashion - Disruptive innovation opportunity: Create a line of throwback fashion collections that reference specific decades to tap into nostalgia and cater to consumers seeking unique and retro styles.
2. Sportswear Collaboration - Disruptive innovation opportunity: Collaborate with sports brands to create limited edition collections that combine modern performance features with nostalgic design elements, appealing to both athletes and fashion enthusiasts.
3. Branded Lookbooks - Disruptive innovation opportunity: Produce creative and visually engaging lookbooks or short films to showcase new fashion collections and enhance brand storytelling, driving customer engagement and brand awareness.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology and advanced materials into fashion design to create futuristic and functional clothing, offering consumers innovative and sustainable fashion options.
2. Sports - Disruptive innovation opportunity: Develop smart sportswear that tracks and analyzes athletes' performance, providing real-time feedback and personalized training recommendations, revolutionizing sports training and performance optimization.
3. Film Production - Disruptive innovation opportunity: Embrace virtual reality technology to create immersive fashion experiences, allowing customers to virtually try on clothes, attend virtual fashion shows, and explore fashion collections in a whole new way.
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