BYOMA's Ultralight Face Fluid SPF Protects, Hydrates and Soothes
Laura McQuarrie — April 2, 2025 — Fashion
References: byoma & finance.yahoo
Heavy, greasy-feeling formulas deter people from applying their sun care products on a routine basis and BYOMA's Ultralight Face Fluid SPF is a new launch that pairs high-level protection with a hydrating, ultra-lightweight formula.
This clinically proven formula is instantly hydrating, brightening and pigmentation-reducing, as well as beneficial for strengthening and maintaining the skin barrier, and decreasing skin sensitivity after 24 hours.
Free from alcohol and fragrance, the vegan-friendly Ultralight Face Fluid is available in SPF30 and SPF50 factors fueled by the brand's exclusive Cera-Sun Technology. This formula—which goes on comfortably without leaving evidence of application—unites skin-caring ingredients, including hyaluronic acid for hydration, astaxanthin for antioxidant protection, and ceramides to support skin barrier health.
This clinically proven formula is instantly hydrating, brightening and pigmentation-reducing, as well as beneficial for strengthening and maintaining the skin barrier, and decreasing skin sensitivity after 24 hours.
Free from alcohol and fragrance, the vegan-friendly Ultralight Face Fluid is available in SPF30 and SPF50 factors fueled by the brand's exclusive Cera-Sun Technology. This formula—which goes on comfortably without leaving evidence of application—unites skin-caring ingredients, including hyaluronic acid for hydration, astaxanthin for antioxidant protection, and ceramides to support skin barrier health.
Trend Themes
1. Hydration-infused Sun Protection - Sunscreen products double as skin care, offering hydration and protection, meeting consumer demand for multifunctional personal care items.
2. Vegan Sun Care Solutions - Environmental and ethical considerations drive the rise of plant-based and cruelty-free sun protection, appealing to a growing segment of conscious consumers.
3. Invisible Sunscreen Formulations - Sunscreen innovations prioritize comfortable wear and transparency, solving common issues of residue and skin feel in sun care products.
Industry Implications
1. Beauty and Personal Care - New hybrid sun products that promote skin health alongside UV protection are reshaping traditional beauty regimes.
2. Vegan and Clean Beauty - The expansion of vegan-friendly and non-toxic sun care offerings is transforming ethical beauty into a mainstream pursuit.
3. Health and Wellness - Advancements in sun care that integrate skin barrier health with UV protection are redefining wellness routines and skincare priorities.
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