adidas Running Uneils the UltraBOOST Light Sneaker Model
References: adidas & highsnobiety
adidas Running presents the new UltraBOOST Light sneaker model which is the latest to join the series, marking the lightest form of the shoe yet. The sneaker rests on top of the classic BOOST technology that has an improved iteration of the spongey cushioning that is 30% lighter and much more comfortable and responsive that its previous versions.
The company's Footwear Product Marketing Category Director Simon Lockett tells Highsnobiety that “We know that running is personal. Everyone has a different goal and therefore, different requirements for their shoes. That is why we’re continuously looking at ways to improve our products for the adidas running community. Now, thanks to our ground-breaking material innovation — Light BOOST — runners retain the existing benefits of running in an UltraBOOST, but with the bonus of a lighter silhouette.”
Image Credit: adidas Running
The company's Footwear Product Marketing Category Director Simon Lockett tells Highsnobiety that “We know that running is personal. Everyone has a different goal and therefore, different requirements for their shoes. That is why we’re continuously looking at ways to improve our products for the adidas running community. Now, thanks to our ground-breaking material innovation — Light BOOST — runners retain the existing benefits of running in an UltraBOOST, but with the bonus of a lighter silhouette.”
Image Credit: adidas Running
Trend Themes
1. Lightweight Running Shoes - Opportunities for athletic shoe companies to develop even lighter shoe models utilizing innovative materials.
2. BOOST Technology Advancements - Opportunities for shoe companies to improve the BOOST technology and develop more comfortable and responsive cushioning for athletic shoes.
3. Personalized Running Shoes - Opportunities for shoe companies to customize shoes for runners with different goals and requirements, using advanced technologies and materials.
Industry Implications
1. Athletic Footwear - The lightweight and comfortable running shoes are a potential disruptive innovation for the entire athletic footwear industry.
2. Sports Technology - Advanced materials, cushioning, and personalized customization are potential disruptive innovations for the sports technology industry.
3. Fitness & Health - Lightweight and comfortable running shoes are also a disruptive innovation opportunity for the fitness and health industry, as they can enhance performance and comfort for runners.
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